Full design for the new Zara Beauty line, spanning concept through production. The project included the development and rollout of a new brand identity and visual language, product and packaging design across the full range, as well as store design and visual merchandising. Conceived as a refillable and reusable system, the design merges architecture, innovation, and sustainability, positioning Zara Beauty among the first beauty brands to implement a cohesive refillable system across an entire product lineup.