Nars Core

Year-round full design across NARS, spanning both evergreen product lines and limited-edition collections, from product and packaging design to graphics and visual merchandising. Designed some of the most iconic pieces in the core range, including NARS Iconic Lipstick, Radiant Foundation, Powermatte Lipstick and Climax Mascara, to name a few, all contributing to the strength and longevity of the evergreen line. The core range sustains the brands timeless identity through bold, architectural forms, the iconic soft-touch finish, and refined, recognizable details, while seasonal and limited-edition collections provide a platform for experimentation with strong graphic expressions and vibrant color narratives. Together, they ensure a dynamic balance between consistency and creative evolution across all touchpoints.

Services

Art Direction

Graphic Design

Packaging Design

Visual Merchandising

Product Design

Branding

Credits

Baron & Baron
Robin Broadbent

Client

Nars Core

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