Creative concept for Bottega Veneta’s new fragrance Illusione, spanning the full campaign, product design, secondary packaging, and ancillary materials. This ubiquitous design for Him & Her evokes summer freshness, fluidity, and lightness. The concept is expressed through organic, swirling textures on the cap, a molded dome at the base of the bottle, crisp color accents, and abstract, liquefied graphics on the carton.